Welcome to Permashield
Serving Diverse Industry Needs
As a majority Indigenous-owned and women-led company, we are building meaningful partnerships and empowering every journey with cutting-edge preventative tire maintenance technology. Guided by our RISE values, we are committed to driving positive change across Canada’s roads and industries.
Our Vision
A future where every journey leaves a positive impact.
Our Mission
To revolutionize tire performance and sustainability with innovative solutions that enhance safety, lower costs, and reduce environmental impact—empowering every journey and building meaningful partnerships wherever we do business.
Our Values
Respect
Honoring people, partnerships, and perspectives.
Innovation
Advancing solutions, delivering excellence.
Sustainability
Protecting today, preserving tomorrow.
Ethics
Driving integrity, fostering accountability
How it started
Inspiration from Northern Saskatchewan
Our story began on the remote, rugged roads of northern Saskatchewan, where unreliable tire performance put Elders, families, and essential workers at risk. Recognizing the need for a lasting solution, we sought a way to improve travel safety in these challenging environments. Discovering Permashield® was a pivotal moment—offering more than just a product but a real opportunity to make a difference.
The next turn
Looking Further Down the Road
As we expanded beyond Saskatchewan, we realized the broader potential of Permashield®. Commercial trucking fleets, facing heavy loads and constant travel, struggle with tire wear, safety risks, and costly downtime. Permashield® addresses these challenges by sealing punctures, maintaining tire pressure, and extending tire life—reducing downtime and keeping fleets moving efficiently
Our Impact
The Bottom Line is Greener
Permashield® goes beyond tire protection. By preventing tire failures, improving fuel efficiency, and lowering emissions, we help industries operate safely and sustainably. Our solutions empower drivers and fleets to travel with confidence, knowing their vehicles are protected and their operations are running smoothly.
Get To Know Our Team
The Team Behind the Impact
Meet the leaders driving innovation, safety, and sustainability at Permashield® Canada.